On-site Training Coaching and Development

“On-site development is a critical component for sustaining momentum.”

Whether performing one-on-one, group training or coaching sessions GGA prepares your dealerships sales, sales management, financial services and/or BDC staff for the competitive challenges of the automobile industry. GGA drives performance by delivering the most up to date real-world tools and skills available for training and coaching your staff to understand today’s customers and create a world class buying experience. We create a customized training and consultation “plan of action” with S.M.A.R.T. Goals tailored to fit your dealership’s specific objectives. Throughout our on-site development we work closely with your dealership’s management team and together analyze any performance deficiencies to determine a course of action. All training initiatives are tailored to be in-line with your dealership’s philosophy and overall business goals. 


GGA knows that Informed and effective sales associates, BDC associates, sales managers and financial services managers are the most important asset in a dealership’s success. To ensure the team is playing from the same playbook we provide custom-made “Playbooks” tailored to the following topics: 


From the Fundamentals to Advanced GGA has the Solution

Dealership Legal and Ethical Standards

Process & Procedure Management Skills

Automotive Sales & Leasing Skills 

Prospecting and Follow-up

Phone & Social Media

E Commerce & BDC Skills

Showroom Traffic Management

Sales Manager Developing an Offer

Sales Manager Desking Skills 

Sales & Financial Services Management Leadership Skills

Coaching for Performance Skills

Financial Services Manager Selling Skills

Financial Services Menu/Option Disclosure Skills

Product Knowledge

Understanding Credit 

Lender Relations

And much more…

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